Link building has gone through many changes in the past couple of years since the first launch of Penguin in 2013. Like with the rest of the algorithms the first countries to be hit by Penguin were the US and the UK. Germany closely followed with heavy impacts on some of the larger online retailers who heavily depended on these techniques to pump up their SEO traffic. In fact it seems like every other month you hear of new European link networks being penalised eradicating link networks as a viable option for any serious SEO strategy.
More specifically, the Spanish SEO market has traditionally used archaic link building strategies and in general has resorted to link networks heavily. In the past 12 months we have seen all sort of potential clients suffer from harsh penalisations that confirming to us Penguin is also running full throttle in the Spain and worldwide.
Our approach to Link Building
At eStudio34 we believe in the evolution of link building towards a quality content based approach were PR and creativity work hand in hand to secure genuine relationships between a brand and influencers in a niche.
The Spanish content market is much smaller than the English speaking meaning that some niches are particularly hard or expensive to secure. On a more positive note a lot of the more established publications are happy to explore the opportunities of link placement in exchange of quality content. It is because of these reasons and the social media amplification benefits that quality content is integrated to our strategies where ever possible.
Our link building process
Our link building methodology ensures that we acquire the highest quality links at the lowest cost. The link building team will identify link opportunities with independent websites and blogs that don’t belong to networks and have a minimum domain authority. Thereafter the team negotiates the compensation for the link placement on the clients behalf. Links can be built as “contextual links” or links that are part of a piece of relevant content with a minimum length and associated media like images and videos.
eStudio34 can produce the content as part of the service, alternatively if the client has the capacity and wants to make the most out of their budgets they can produce their own content
- Target definition and link prospecting.
- Link negotiation and acquisition.
- Monthly link Reports; specifying links achieved, anchor text, and website source.
- Monthly catch-up calls to review the progress of the activity and targets.
Sounds like this is what you need? Give us a call today on (+34) 93 393 91 34 and speak to one of our experts who will assess your requirements and recommend a strategy for your business.
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