Founded in 2005, YouTube has been considered the second largest search engine in the world for several years now. As many already know, this platform belongs to Google since 2006, and it represents one of the most attractive social networks for digital advertising.
What does YouTube Ads offer?
Traditionally television has offered the opportunity to sell products and services through video format to very large and varied audiences. TV has always had the big advantage to reach the masses, but it’s also been an expensive channel and measure its results has always been difficult.
Advertising on YouTube, on the contrary, has allowed us to continue using the video format with equal or superior visibility, adjusting budgets according to our goals and segmenting our target audience in a very precise manner.
The segmentations that YouTube Ads campaigns offer are several: demographic, geographic, languages, interests, searches, concrete videos, remarketing, and more.On top of all this, the ad payment method “TrueView¨ offers us another advantage: pay per view for videos that have ran more than 30 seconds or interaction instead of pay per click.
Our Youtube Ads strategy:
At eStudio34 we have a team of professional experts in YouTube ads who will study your business goals, and create a personalised strategy with measurable results that we will work to improve proactively.
Our strategies usually include the following steps:
Target audience definition
According to the clients target market, we will define the ads strategy, outlining the audience we want to reach and the required budget. Depending on the demographic variety of our audience, we will create campaigns with different “targeting” and appropriate messages.
Ad format selection
Depending on where we want to display the videos and our budget, we’ll choose amongst different ad formats. Some of the most important ones are:
- In-Stream: They are played before any other Youtube video and after 5 minutes the user can choose to skip the ad or not.
- Video Discovery ads: They are displayed with other Youtube videos whose target audience is similar to the one used by the client.
- Bumper ads: Six-second video format that aim to drive brand reach and frequency.
Launch, tracking and optimization
As with all our campaigns, we make sure that the initial setting is correct so we can assure a precise monitoring of the results. Once it’s tested, we launch the campaign and we optimize according to results. We will share the reports with the client regularly to show which ads are performing better and the general effectiveness of the campaign.