Nowadays most of the social networks allow us to display ads in their platforms, this is what we call “social media marketing” (SMM).
Social media offers an excellent opportunity to reach our target market in the digital space were increasingly users spend more time.
What makes this online advertising channel more appealing is the information that the social media has of their users. As advertisers we can use this data to display accurately our ads to our target audience.
Our social media marketing strategies can be applied to increase our community on social networks or lead the traffic from them to our websites/apps.
Our Social Media Marketing strategies:
- Goals: Initially, we set the goals of the ads and how they would be combined with other channels.
- Channels: Depending on the client’s product/service and the digital assets that can be used, we will recommend the most appropriate social platforms.
- Budget: Where possible we will suggest the budget in order to achieve the established objectives.
- Campaign launch: Following the campaign results and progress we will optimize and report on results.
- Maintenance & Tracking: We will create the campaigns considering the target audience and we will set it so we can see conversions in all its formats.
The social media we work with:
Facebook Ads & Instagram Ads
Although we are mentioning them together and they count with just one advertising editor, these networks are very different and, for this reason, at eStudio34 we always treat them as separate. As we say in digital marketing, segment and you will win!
This binomial is by its excellence the most popular social network, it allows us to direct advertisements to Facebook and Instagram pages, create them with social objectives and also aimed at the website of the advertiser.
The main advantage of the ads on this social network in addition to its broad audience lies in its segmentation based on a wide range of interests (likes) as well as gender, age, country, etc. In addition, it has enormous opportunities to work with audiences based on cookies from our website or databases.
In this way, more advanced remarketing strategies can be created, allowing us also to enrich our advertising with dynamic product ads, based on data feeds.
Considered the second biggest search engine in the world, it also allows us direct advertising to channels within Youtube or on the website of the advertiser. In addition to the large volume of visits as a great advantage, it offers us the option of advertising using the video format. It has always been said “a picture says more than a thousand words”.
With a range of possibilities and a logistics similar to those of Google Ads, the advertising format “TrueView” will only charge us per view of the actual video.
Depending on our configuration, we can show our video in the search results, before another video or next to the suggestions. In the case of not having videos, the platform also offers us a series of options with graphic ads in “display” format.
New and groundbreaking opportunities exist, as video shopping strategies or as “Bumper ads”.
Google is so committed to this service, that if you do not have a corporate video to advertise, they can help you get one or even generate one for you based on templates with no additional cost for the advertiser.
As a social media marketing agency, we know that this is the most appropriate platform to cater to a professional B2B audience and perhaps in this way more segmented than any other social network. It has rather high costs per click (CPC), but its great power of segmentation allows us to make very profitable campaigns, overall based on leads.
Furthermore, in recent months it has opened new publicity opportunities: such as carrousel ads or inMail ads.
Sounds like social media marketing services is what you need?
Give us a call today on (+34) 93 393 91 34 and speak to one of our experts who will assess your requirements and recommend a strategy for your business.
Don’t have time to speak now? Fill in our contact form and we will give you a call at your earliest convenience.