Amazon Advertising: Amazon PPC campaigns

SEM Amazon - estudio34

As an agency specialised in Amazon Ads we help you develop your business on the world's leading eCommerce platform.

Promote your products on Amazon
SEM Amazon - estudio34

We are Amazon Advertising experts at the international level

Do you have an ecommerce and you want to promote your products on Amazon but you don’t even know how to start? Don’t worry, you’ve come to the right place. Our Amazon SEM team will maximise your sales by managing Amazon advertising campaigns for you.

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We are ecommerce professionals with years of experience in the field.

Our team of experts knows Amazon inside out: the platform holds no secrets from us and we are up to date with all the latest advertising news.

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We have an international team working in several languages.

We know all markets, not only the Spanish or the British one. Besides, we have a multilingual team that will help you sell your products abroad.

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We create winning strategies for our clients.

We use combined strategies for the different products that Amazon Advertising tools allow us to use like: Sponsored Products, Sponsored Brands, Sponsored Display, etc.

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We use automated bidding based on machine learning.

We use specific tools to test and prove bid automation in order to get the most out of it and reach our clients' goals.

How do we achieve results with our Amazon ad campaigns

At Estudio34 we believe that the relationship with the client, the knowledge of the market and an analytical attitude in the management of the campaign are the recipe for success in Amazon Advertising. Below we explain our methodology.

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We want to truly understand your business!

To carry out a successful SEM strategy, it is essential to know our clients: to understand their product, their challenges, their objectives and their priorities. This will be the first step on our journey together.

We want to truly understand your business in order to successfully manage your campaigns on Amazon Ads: we will work as if your company were our own.

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Market analysis

We carry out an in-depth analysis of the market in which you are selling your products. How many competitors do you have, who are they, how high is the product demand.

Knowing our customers' products is not enough to create an effective Amazon Advertising strategy. It is essential to know the context in which our customers are acting.

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Strategy creation

Once we have analysed the first two points, it is very easy to build a winning strategy using all types of campaigns and the latest features available on Amazon.

We have many years of experience in creating well structured and successful Amazon Ads strategies for different types of clients.

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Campaign launching and optimisation

Once the strategy has been implemented, we start launching the campaigns, but this is only the beginning. We measure, test and optimise the campaigns performance on an ongoing basis, since this is the only way to achieve the established goals.

We have a dedicated team that monitors the performance of your Amazon advertising account on a daily basis with an analytical and mathematical approach. This is the only way to achieve profitable sales results even for the most ambitious goals.

FAQs about Amazon Ads

What is Amazon Advertising?

This is the advertising programme thanks to which ecommerce and/or brands can promote their own products on Amazon.

How does Amazon Advertising work?

The advertiser opens an advertising account on Amazon Seller Central, uploads the products to the platform and creates advertising campaigns.

Where do the ads appear?

Even though it depends on the type of campaign, they generally appear on Amazon’s search and product pages.

How much does Amazon Advertising cost?

As in the case of several other SEM advertising programmes, the advertiser pays per click on the ads (pay-per-click) in most cases.

Who is Amazon Advertising for?

Amazon Advertising is intended for all ecommerce and/or product brands that already have a shop on Amazon and/or are planning to promote their products on Amazon to grow their own sales.

Is it worth promoting your own products on Amazon?

If the campaigns are well structured and managed properly, yes. Amazon’s sales platform usually has a much higher conversion rate than any other ecommerce. Users who access Amazon are usually already interested in making a purchase, so the conversion rate is usually between 10 and 20%, although it will depend a lot on the market and type of product.