{"id":7738,"date":"2017-03-08T12:48:05","date_gmt":"2017-03-08T10:48:05","guid":{"rendered":"http:\/\/estudio34.com\/?page_id=7738"},"modified":"2017-03-21T18:19:57","modified_gmt":"2017-03-21T16:19:57","slug":"inappevent-keys-mobile-acquisition-apps","status":"publish","type":"page","link":"https:\/\/www.estudio34.com\/en\/inappevent-keys-mobile-acquisition-apps\/","title":{"rendered":"InAppEvent: The Keys to Mobile Acquisition for Apps"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”7784″ img_size=”large” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Last Friday, on March 3rd, eStudio34 hosted an event dedicated to mobile acquisition for apps<\/strong> in collaboration with Typeform: The InAppEvent<\/a>. We welcomed digital marketers with different professional profiles in Typeform\u2019s beautiful offices and enjoyed together the inspiring talks and refreshing beers.<\/p>\n

Did you miss the InAppEvent? Or do you want to go over the key ideas that our speakers shared with the audience? Here you find the full presentations<\/strong> so that you can learn from Google, eStudio34 and Billy\u2019s tricks and techniques in mobile acquisition for apps.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=”3″ images=”7769,7775,7786,7794,7785,7793,7782,7792,7758,7789,7788,7774,7753,7787″ img_size=”large”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

1. How to Reach Your App Promotion KPIs with Google<\/strong><\/h2>\n

Who did the talk? <\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]\u00c1lvaro G\u00f3mez,<\/strong> who is Google’s Mobile Lead in Spain, helping Spanish advertisers to succeed in the new mobile paradigm. He works for some of the largest digital agencies in Spain, giving great advice so that they can grow and give excellent client service.<\/p>\n

Alisa Nikitina,<\/strong> who is a Business Development Manager for Mobile App Partnerships team in Google. She works closely with Mobile-First agencies all over EMEA region.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”7751″ img_size=”medium” alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

What was their presentation about?<\/strong><\/h3>\n

\u00a0<\/strong>These two mobile experts showed how to grow your app using Google\u2019s useful tools. They include an overview on the new mobile app trends<\/strong>, like mobile shopping, and explain how building a successful mobile app is a challenging journey for marketers and developers.<\/p>\n

But how can we face all these challenges? Using the proper tools for measuring and controlling the app<\/strong> can be the key. That\u2019s why they also talked about the latest tools in Adwords, like Google App Promo Suite and Universal App Campaigns<\/a>, and Firebase<\/a>, a new integrated platform very useful for measuring your app success.<\/p>\n