{"id":5460,"date":"2016-02-13T14:33:15","date_gmt":"2016-02-13T14:33:15","guid":{"rendered":"http:\/\/estudio34.com\/?page_id=5460"},"modified":"2019-02-25T19:01:27","modified_gmt":"2019-02-25T17:01:27","slug":"aso-mobile-marketing","status":"publish","type":"page","link":"https:\/\/www.estudio34.com\/en\/aso-mobile-marketing\/","title":{"rendered":"ASO Mobile Marketing"},"content":{"rendered":"<a href=\"https:\/\/www.google.es\/partners\/#a_profile;bdgt=400,2000;idtf=3165812086;lang=es;locn=Espa%C3%B1a\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5549\" src=\"https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Google-Partner-Certification-All-1024x182.jpg\" alt=\"ASO Mobile Marketing Certification\" width=\"783\" height=\"139\" srcset=\"https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Google-Partner-Certification-All-1024x182.jpg 1024w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Google-Partner-Certification-All-768x137.jpg 768w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Google-Partner-Certification-All-300x53.jpg 300w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Google-Partner-Certification-All-783x139.jpg 783w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Google-Partner-Certification-All-575x102.jpg 575w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Google-Partner-Certification-All-1200x213.jpg 1200w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Google-Partner-Certification-All.jpg 1346w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/a>\n<p>With millions of mobile apps in the various app stores, getting your app visible is one of the biggest issues facing mobile app publishers today. The time of ASO Mobile Marketing has come!<\/p>\n<h2>WHAT IS ASO MOBILE MARKETING?<\/h2>\n<p>ASO (App Store Optimisation) is the process of optimizing mobile apps to rank higher in app stores search results for specific searches or categories. The main objective is to get higher app ranks to increase the traffic to your app page and therefore boost your app downloads.<\/p>\n<h2>WHY IS ASO IMPORTANT?<\/h2>\n<p>Mobile traffic is huge! It has grown from 1% of global traffic in 2008 to 30% in 2013 and now is expected to surpass the 50% in 2016. \u00a0some studies have identified when users are on a mobile device they can spend up to 80% of the time on apps. More importantly according to Forrester more than <strong>60% of users find apps through searches<\/strong>\u00a0in app stores. Therefore making sure your app is visible and gets found in the app stores is critical to your success.<\/p>\n<h2>KEY FACTORS TO CONSIDER WITH ASO?<\/h2>\n<p>The components that affect your ASO cAN slightly differ from Apple\u2019s App Store and Goggle\u2019s Play Store however these are\u00a0 some of the most well-known ranking factors:<\/p>\n<h3>Onsite Factors<\/h3>\n<ul>\n<li>Keyword use in name and descriptions<\/li>\n<li>Visual use of icons and screen shots<\/li>\n<\/ul>\n<h3>Offsite Factors<\/h3>\n<ul>\n<li>Volume of installs &amp; download growth (download velocity)<\/li>\n<li>Volume of ratings<\/li>\n<li>Value of ratings<\/li>\n<li>Number of uninstalls<\/li>\n<li>App usage frequency<\/li>\n<li>Backlinks: webpages linking to your app page<\/li>\n<\/ul>\n<h2>OUR ASO STRATEGIES:<\/h2>\n<p>Unlike with traditional website search engine optimisation and SEM, the partial success of an ASO strategy does include a mix were paid advertising and organic optimisation work together harmoniously to increase download velocity.<\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-5543\" src=\"https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/ASO_App-Download-Velocity.png\" alt=\"ASO Mobile Marketing\" width=\"500\" height=\"358\" srcset=\"https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/ASO_App-Download-Velocity.png 800w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/ASO_App-Download-Velocity-768x550.png 768w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/ASO_App-Download-Velocity-300x214.png 300w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/ASO_App-Download-Velocity-783x560.png 783w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/ASO_App-Download-Velocity-575x411.png 575w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p>Our strategies combine both channels to increase app rankings including:<\/p>\n<h3>Onsite Optimisation:<\/h3>\n<ul>\n<li>Keyword and competitor Research<\/li>\n<li>Optimisations:\u00a0 tittles, descriptions and visuals<\/li>\n<\/ul>\n<h3>Offsite Optimisation:<\/h3>\n<ol>\n<li><strong>Mobile Paid Advertising:<\/strong> we will create a paid advertising campaign to increase the download velocity using:<\/li>\n<\/ol>\n<ul>\n<li><strong><a href=\"https:\/\/www.estudio34.com\/en\/multilingual-sem\/\">Search Marketing<\/a> &#8211;<\/strong> Ads in search engines that will give the user to download the app<\/li>\n<li><a href=\"https:\/\/www.estudio34.com\/en\/social-media-marketing-spanish\/\"><strong>Social Media Marketing<\/strong><\/a> &#8211; Ads on the main social media platforms: \u00a0Facebook, Youtube, Twitter, Linkedin.<\/li>\n<li><a href=\"https:\/\/www.estudio34.com\/en\/display-campaign-spanish-latam\/\"><strong>Display Networks<\/strong>: <\/a>Ads in banner formats in both websites and other Apps<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><a href=\"https:\/\/www.estudio34.com\/en\/international-linkbuilding\/\"><strong>Link Building:<\/strong><\/a> We will build links from third party websites to your PlayStore page from third party websites to increase its relevance.<\/li>\n<li><strong>Review &amp; Ratings Analysis<\/strong> : We will keep a close eye on what the review progress is to make sure its high and positive enough.<\/li>\n<li><strong>Reporting:<\/strong> monthly we will present reports on the ranking progress and competitors activity.<\/li>\n<\/ol>\n<h2>Mobile &amp; Tech companies that trust us:<\/h2>\n<a href=\"https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Mobile-Clients.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-5461 size-full\" src=\"https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Mobile-Clients.jpg\" alt=\"ASO Mobile Marketing Clients\" width=\"1155\" height=\"147\" srcset=\"https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Mobile-Clients.jpg 1155w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Mobile-Clients-768x98.jpg 768w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Mobile-Clients-300x38.jpg 300w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Mobile-Clients-1024x130.jpg 1024w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Mobile-Clients-783x99.jpg 783w, https:\/\/www.estudio34.com\/wp-content\/uploads\/2016\/02\/Mobile-Clients-575x73.jpg 575w\" sizes=\"(max-width: 1155px) 100vw, 1155px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>With millions of mobile apps in the various app stores, getting your app visible is one of the biggest issues facing mobile app publishers today. The time of ASO Mobile Marketing has come! WHAT IS ASO MOBILE MARKETING? ASO (App Store Optimisation) is the process of optimizing mobile apps to rank higher in app stores [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11418,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-5460","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASO Mobile Marketing | The SEO for Apps - eStudio34<\/title>\n<meta name=\"description\" content=\"Increase your downloads by improving your App visibility in the AppStore &amp; PlayStore. 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